Press Release: JTAPE Celebrates 20 Years of Innovation in Automotive Adhesive Solutions

JTAPE Celebrates 20 Years of Innovation in Automotive Adhesive Solutions

Oliver Jevons, the founder of JTAPE, started his career in the family business that developed adhesive solutions for automotive body shops across the UK and worldwide. Being aware of the challenges that painters faced while masking cars, he started looking for innovative solutions to address their masking needs, and it was then that the idea of JTAPE was born. The vision was to provide high-quality masking and adhesive supplies to automotive body shops, which was realised with the launch of the first patented product, the Advanced Foam Masking Tape, in 2003.

Now, it has officially been twenty years since JTAPE was established in Macclesfield, Cheshire, where it had its humble beginnings manufacturing and hand-winding foam tape. Since then, the company has experienced tremendous growth. In just the first year, they moved to a small production facility in the nearby village of Goostrey with founder Oliver Jevons and one other employee working with just their two machines.

By 2010, the workforce had grown tenfold, and the business had moved back to Macclesfield, where they were operating ten purpose-built production lines. Over the past thirteen years, the production lines have tripled, and the business is now driven by a team of more than fifty passionate workers across production and sales. All share the goal of providing automotive body shops with the best range of exceptional quality adhesive products to help drive efficiencies and reduce labour costs whilst achieving the perfect finish.

Their hard work and dedication have since paid off. JTAPE’s product range now includes over 50 individually designed adhesive and masking solutions, and more than two thousand product lines have been produced. Not only has the product offering grown substantially, but the distribution has too. JTAPE products are fierce contenders in diverse markets, being sold in 63 countries around the world. Automotive, marine, aerospace, construction, industrial, rail, trade and decorative sectors all use and love the JTAPE brand.

JTAPE has been successful in forming and maintaining significant partnerships with all major paint suppliers in the UK over the past two decades. These partnerships have allowed for the distribution of products to reach Original Equipment Manufacturers (OEMs) such as Aston Martin, McLaren, Jaguar Landrover, Rolls Royce, and Toyota both directly and through an ever-growing distribution network.

Key trade exhibitions have also played a key role in the success of the business. From Automechanika in Frankfurt to SEMA in Las Vegas, JTAPE has showcased its innovative designs and products all over the globe.

JTAPE has been recognised for its innovation in business, with numerous prestigious awards. The company made history by becoming the first business to win two awards in the same year at the North East Cheshire Business Awards. JTAPE was awarded both the Innovation & Design and Business of the Year awards, taking both back to their home in Macclesfield. The innovative nature of the company has also been recognised internationally. JTAPE received an Innovation Award at the SEMA Show in Las Vegas, alongside the Global Media Award for the Wheel Repair Mask.

Chris Jevons, the recently appointed Commercial Director of JTAPE, says, “We couldn’t be prouder of everything the team have accomplished so far with JTAPE. Our family has been working in the automotive industry for decades, and to celebrate this twentieth anniversary with so much success behind and ahead of us is such an incredible achievement.” He adds, “With aggressive growth plans in the next five years, we have so many exciting things in store and the future of JTAPE is looking bright.”

With plenty of impressive partnerships, awards, growth and innovation under their belts, JTAPE has much to be proud of from the last twenty years.